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BEGIN:VEVENT
DTSTART:20200618T190000Z
DTEND:20200618T200000Z
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SUMMARY:Sales and Marketing Best Practices for the New Normal
DESCRIPTION:Have you been fighting an uphill battle trying to convince your stakeholders that things like web presence and digital marketing would be a good investment of time and/or money for your organization during these unprecedented times?\n\nAs professional marketers\, we've all heard it before\, "we don't need to do that because our business and industry is almost entirely relationship-driven. We live off of referrals and the relationships that our team members bring into the fold."\n\nNEWS FLASH: Sales and marketing automation have met hyper-personalization. During this presentation\, we will spotlight and showcase how sales and marketing automation tools and strategies can help organizations not just attract and qualify new prospects\, but also delight existing customers.\n\nYou'll see real-world examples of how tools like HubSpot break down the silos between sales and marketing to give high-value professional services firms a competitive advantage. These tools and strategies become even more relevant and effective in keeping sales and marketing efforts aligned as we all adjust to working remotely via the internet.\n\nWe'll answer questions like:\n\n How do we stay top of mind with our past or current customers?\n\n How do we resurrect stagnating deals or opportunities without investing lots of time into the low-probability ones?\n\n What can we do to make sure our best producers aren't wasting their time with unqualified opportunities?\n\n How can we leverage marketing automation to get more referrals from existing customers?\n\n How can we as marketers help our junior consultants learn from our best consultants exactly how they keep sales conversations moving forward?\n\nSales and marketing automation tools like HubSpot offer a solution to many of these questions and more. With a little bit of cleverness and ingenuity\, sales and marketing automation can help your teams increase productivity and efficiency while staying socially distant. In this workshop we'll showcase the strategies\, tools and tactics used by innovative organizations to increase awareness and close more deals by leveraging sales and marketing automation.\n\nhttps://pasbdc.ecenterdirect.com/events/26850
X-ALT-DESC;FMTTYPE=text/html:Have you been fighting an uphill battle trying to convince your stakeholders that things like web presence and digital marketing would be a good investment of time and/or money for your organization during these unprecedented times?
\n\nAs professional marketers\, we&rsquo\;ve all heard it before\, &ldquo\;we don&rsquo\;t need to do that because our business and industry is almost entirely relationship-driven. We live off of referrals and the relationships that our team members bring into the fold.&rdquo\;
\n\nNEWS FLASH: Sales and marketing automation have met hyper-personalization. During this presentation\, we will spotlight and showcase how sales and marketing automation tools and strategies can help organizations not just attract and qualify new prospects\, but also delight existing customers.
\n\nYou&rsquo\;ll see real-world examples of how tools like HubSpot break down the silos between sales and marketing to give high-value professional services firms a competitive advantage. These tools and strategies become even more relevant and effective in keeping sales and marketing efforts aligned as we all adjust to working remotely via the internet.
\n\nWe&rsquo\;ll answer questions like:
\n\n&bull\; How do we stay top of mind with our past or current customers?
\n\n&bull\; How do we resurrect stagnating deals or opportunities without investing lots of time into the low-probability ones?
\n\n&bull\; What can we do to make sure our best producers aren&rsquo\;t wasting their time with unqualified opportunities?
\n\n&bull\; How can we leverage marketing automation to get more referrals from existing customers?
\n\n&bull\; How can we as marketers help our junior consultants learn from our best consultants exactly how they keep sales conversations moving forward?
\n\nSales and marketing automation tools like HubSpot offer a solution to many of these questions and more. With a little bit of cleverness and ingenuity\, sales and marketing automation can help your teams increase productivity and efficiency while staying socially distant. In this workshop we&rsquo\;ll showcase the strategies\, tools and tactics used by innovative organizations to increase awareness and close more deals by leveraging sales and marketing automation.
\nhttps://pasbdc.ecenterdirect.com/events/26850
\n
LOCATION:Webinar
UID:e.2675.14437
SEQUENCE:3
DTSTAMP:20260527T043039Z
URL:https://www.franklinareachamber.org/events/details/sales-and-marketing-best-practices-for-the-new-normal-14437
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